With a background in theater and television production and a long history of fundraising and development Samantha founded her company in 2003 with a mission to create exciting fundraising events designed to fit the needs of the organization and secure the financial goals to allow for the organization to thrive. We work with the staff, board and volunteers to determine donor base, event type, marketing and promotional opportunities, create budgets, work plans, and overall management of a successful and unique fundraising event.

Fundraising expertise:
– Galas (auctions, receptions, honorary dinners)
– Pledge Based Events (walks, runs, bike rides, in-service days)
– Direct Mail
– Major Donor Campaign Development
– Over 3.8 million raised

Corporate Event Management:
– Sales training, award shows, national conferences, trade shows, holiday parties, employee recognition events, VIP receptions, and sales incentive events.

Television and Theater Production History:
– GRAMMY & Latin GRAMMY Telecasts
– GRAMMY Webcast
– 12 years of Professional & Equity production theatre management

Event Planning Strategy
In meeting with organizational staff and committee members, our goal is to determine the vision for the event. After open discussions about the organization’s history, event logistics, schedule of events, marketing, and communications, we will develop a work plan to serve as a reference point for all staff and vendors. The work plan is an evolving document that will include goals, timelines, schedules, communication plans, task lists, budgets and a logistics outline. As the concept of the event grows, the work plan will change to reflect specific details, contact information, and expanded task lists.

Additionally, as a fundraising event we will review the demographics of previous attendees, assist to develop further donor outreach tools, and ultimately structure the event to increase fundraising potential based on previous statistics and donor giving strategies.

Communication with staff and committee members will be essential to ensure that timelines, budgets, and contracts with vendors are met. Open lines of communication will ensure a strategic partnership and successful event. Our goal will be to keep the planning fun and exciting while working in partnership with the event committee and increasing fundraising potential.

Event Photo Gallery:
Samantha Swaim Photo Gallery on Flickr